何谓辣爸？颜值辣？身材辣？或者认为已为人父的男人就该卸下偶像包袱？与型格人设挥泪告别？

How do you define a hot dad? Good looking? Perfect figure? Or do you think a man has to remove the burden of being an idol after becoming a father, and say goodbye to being stylish?

美男吴尊、猛男刘畊宏和酷男郭京飞，三位明星辣爸上周五同框，生动诠释他们对于“辣爸”内涵的理解。

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身为型格辣爸，他们不仅要颜值满分，更拥有健康的体魄与无敌超人神力，才能给予孩子十足的安全感。这三位辣爸逗趣演绎带娃场景、积极共享和比拼带娃辣招。

辣爸郭京飞登场

三位明星辣爸在节目设置的“拼神力”环节，不仅展现了长期锻炼的成果，引发现场粉丝高分贝尖叫，更认真分享了长期锻炼的心得与感受，满满正能量夺屏而出。

Three hot dads presented the results of their long-term body-building efforts in the “super strength show” section, surrounded by screaming fans. They shared the feelings they experienced while body building and brought a positive energy that projected from the screens.

辣爸刘畊宏登场

除了三位明星辣爸之外，主持人汪涵同样也是一位观点睿智、“女儿奴”属性爆棚的辣爸，他们开心畅谈，从爸爸身份为自己人生带来的正面转变，到挑选亲子出游座驾最注重安全性与大空间，不同风格辣爸之间思维的碰撞，金句不断，话题既引人深思又接地气。

辣爸座驾登场

广汽本田奥德赛超级辣爸型尚秀专场中，集颜值、品位、才智于一身的全享型座驾奥德赛，则全程为辣爸们的睿智精彩表现打call。

GAC Honda's Odyssey sponsored the Super Hot Dads Style Show. The "all-in-one enjoyment" Odyssey, which combines an extraordinary exterior, taste and intelligence all in one vehicle, led the cheers for the dads' performances.

三位辣爸交流初当爸爸感受

三位明星辣爸对他们青睐的出行神器，广汽本田奥德赛，全享型MPV满意之情溢于言表。

作为奥德赛老车主的郭京飞，在荧屏前对这款车表白，“我们家第一台车就是奥德赛，选择它不仅因为大7座功能的实用性，更因为它后排空间非常适合给孩子安装安全座椅。全家出行既能有安全感又不牺牲舒适感。”

Guo Jingfei, as an experienced Odyssey owner, expressed his affection for his for the camera: “The Odyssey was the first car in my family. We chose it not only for its functionality as a big seven-seater, but also for its backseat room, which is very suitable for children’s safety seats. Our family trips are safe without compromising comfort.”

刘畊宏聊辣爸出行方式

郭京飞对奥德赛的印象

这期节目是广汽本田携手湖南卫视，把奥德赛型格辣爸决位赛搬上《天天向上》舞台。《天天向上》辣爸型尚秀节目播出后，奥德赛与明星辣爸一起，成功收获关注。

明星辣爸@广汽本田官方微博互动

奥德赛以品位营销沟通为策略，与多档时下热门栏目合作。持续激发目标受众共鸣，塑造出区隔于竞品“单纯强调产品功能性”的差异化品牌竞争力，并取得不错的市场效果。

The Odyssey’s marketing and communication strategy focuses on taste, partnering with several popular shows. It has constantly inspired empathy among its target audience, and differentiated itself from its rivals' “simple focus on product function”, receiving a profound market response.

奥德赛能率先摸准目标受众调性，用走心又走巧的营销方式与消费者建立情感联系。无论是此前的非凡品鉴会，还是这次的《天天向上》辣爸营销，都可以看到奥德赛在培育MPV消费群，圈粉中年男性阶层所下的功夫，这也是奥德赛品位营销的独到之处。

去年10月，奥德赛与综艺大咖马东的网络综艺节目《饭局的诱惑》合作，产品年轻化形象在年轻目标受众中实现精准曝光及渗透。今年，奥德赛携手国内最具影响力之一的湖南卫视，通过与其金牌娱乐节目《天天向上》深度合作，更直观、生动地向受众演绎出奥德赛倡导的辣爸型尚生活态度与价值品位主张，成功打响了广汽本田分车型定制营销的年底收官战。

观看现场录制的某媒体表示：“奥德赛进入中国市场已有15年了，历经3代，始终保持时尚有型的气质，正如我们这种不希望被贴上‘油腻’便签的中年人，既要稳重可靠，又要保持对外界事物积极探索、敢于拼搏的精神，才能在事业与家庭两种模式下自如切换，这是我认为辣爸应该要有的态度。”

2014年，第五代奥德赛上市，逐步树立起国内MPV市场全新价值标杆，开启国内市场MPV全享时代，成为注重商务居家性能消费者的首选车型。

The fifth-generation Odyssey, launched on the market in 2014, established an all-new benchmark for value on the Chinese MPV market. The model has kicked off an "all-in-one enjoyment" era for MPVs on the domestic market, and has become the preferred choice for customers who require both business and family capabilities.

新锐外观方面，第五代奥德赛以具有冲击力的“Solid  Streamline”为外观设计理念，豪华大气的专属运动大包围、动感活力的专有前格栅以及时尚与实用兼具的镀铬前雾灯，传递出“MPV也能运动”的全新潮流气息；在空间上的升级则无不彰显产品顾家体贴的另一面，营造的全享空间配上细腻材质，第二排航空座椅、双侧电动滑动门和超低地台设计，为乘车与载物注入科技人性化元素。

有颜值，有关怀，更有实力，这才配得上“辣爸专属座驾”的头衔。作为国内MPV市场的价值标杆车型，奥德赛不仅商务与顾家兼备，且经济实用不失优异性能。

Good-looking, caring, capable: the model deserves the title of “hot dad exclusive vehicle”. As the value benchmark on the domestic MPV market, the Odyssey is suitable not only for the business scene, but also for family environments. It has efficient fuel consumption and is exceptional in performance.

奥德赛搭载地球梦科技动力总成，配上无级变速、Idle-stop发动机节能自动启停系统，实现奥德赛综合工况油耗低至7.8升每百公里。

The new Odyssey is powered by the Earth-Dream drivetrain, matching the continuously variable transmission with an idle-stop engine start-stop system, which results in a comprehensive fuel consumption as low as 7.8 liters per 100 kilometers.

MVC 360°全景影像系统

科技保障安全，奥德赛还拥有MVC 360°全景影像系统、PA自动泊车辅助系统、BSI盲区监测系统、CTM后视动态提醒系统、DWS胎压监测系统等科技智能配置，实现辣爸出行安驾之旅。同时，考虑到老年人、特殊群体等用户群体的出行需求，2016年广汽本田推出全新派生车型奥德赛福祉车，助力更多人群实现“无障碍、有尊严地自由出行”的梦想。

在以“辣爸”为主题的品位营销助力下，新奥德赛产品特质将得到进一步释放，也将成为更多时尚、顾家都市精英人士实现工作、生活自如切换梦想的用车之选。

Aided by the marketing activities with the “hot dads” theme and focusing on taste, the Odyssey is set to unleash its product character. It is also expected to become the model of choice for stylish, family-focused customers, to realize their hopes of switching smoothly between work and life.

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