2022NRA:洞悉餐饮行业的发展趋势
https://www.foodbusinessnews.net/ext/resources/2022/05/24/NRA-Show_LEAD.JPG?t=1653411195&width=10805月24日,芝加哥麦考密克会展中心(McCormick Place Convention Center)举行的National Restaurant Association Show 2022(NRA 2022)完美地画上了句号。此次活动的核心是食品供应商的回归,还有很多科技品牌和厨房设备供应商亮相展会,为展会提供了更多看点。Easy Hundred Inc.作为参展的新兴创业企业,在展位#654向来自世界各地的餐厅经营者、餐饮创业者展现了成果和潜力,交流过程中,我们归纳总结出未来餐饮行业几大发展趋势。
https://mmbiz.qpic.cn/mmbiz_gif/uziaPticffyFS50XzjhZKhRQcuIjveheEd4Rba8z59TN97Picw4IFKdRj4FTuoVKlvibnB2W0xV3iafPx5kkqJkdAbw/640?wx_fmt=gif趋势1:餐饮供应线上化餐饮O2O变革是行业趋势,北美餐饮供应链正不断经历整合重组,并从线下延伸至线上,互联网格局已成为当代餐饮人必备的眼界和素养。Easy Hundred Inc. 从2019年创立至今,专注北美餐饮供应链线上化,旨在用科技让餐饮更简单。www.ez100.com线上餐饮供应商城作为公司的第一款产品,已在北美积累了6000家餐馆用户,业务拓展至全美48州。今年,ez100紧跟北美餐盒发展趋势,在现有的服务和产品基础上,加入了许多新元素。今年2月,ez100上线了定制服务,可以为餐馆、甜品店、茶饮店等提供专属定制产品,设计印刷logo。个性定制的餐馆用品不仅能凸显品牌价值,也更容易吸引顾客的注意力,让产品包装变成餐馆“行走的广告牌”,增加口碑传播流量。除此之外,ez100还全新上架了甘蔗浆碗、牛皮纸碗等一系列主打环保的产品。美国市场对于环保餐盒的需求日益增长,我们也在之前的文章中向大家详细介绍过为什么越来越多的餐厅愿意选择使用环保餐盒(相关阅读),因此,可以预见,未来会有更多餐厅愿意使用美观且环保的餐饮消耗品。相较于逐渐走向成熟发展的ez100,在此次展会上,Easy Hundred 还对外展示了目前正处于萌芽阶段的新产品——北美餐饮供应链B2B交易平台2Supply,该产品也受到了参展供应商、餐厅、其他餐饮从业者的广泛关注。
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https://media-exp1.licdn.com/dms/image/C5622AQGCMt4dISOL-g/feedshare-shrink_2048_1536/0/1653602100615?e=1658361600&v=beta&t=HoPBo1B86-D5sVXbm14uiXCcXz7ILCbXT7i9DrB24n4
https://mmbiz.qpic.cn/mmbiz_gif/uziaPticffyFS50XzjhZKhRQcuIjveheEd4Rba8z59TN97Picw4IFKdRj4FTuoVKlvibnB2W0xV3iafPx5kkqJkdAbw/640?wx_fmt=gif趋势2:Meatless(植物蛋白)植物蛋白的技术在不断的革新,并且,我们从会展上的产品展示看到,技术和产品都在越做越好。攻克植物蛋白的技术已经开始从烹饪、口感、味道等方面去优化,这是植物蛋白未来的必然趋势。
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以色列食品公司Yo Foods Ltd.推出了以植物蛋为概念的品牌“Yo!”,这种植物蛋由蛋清和蛋黄两部分组成,可以做单面煎蛋和荷包蛋。蛋清由豌豆制成,蛋黄以鹰嘴豆为基础,用胡萝卜粉着色。Next Gen Foods主打一款针对厨师的植物性鸡肉,加“Tindle”,Tindle是一种用途广泛的生鲜食品,可以被厨师加工成各种各样的东西,肉饼、肉球或者肉丝,它的味道来自一种叫“lipi”的混合物,用葵花籽油和天然香料来模拟鸡肉脂肪的味道。
https://mmbiz.qpic.cn/mmbiz_gif/uziaPticffyFS50XzjhZKhRQcuIjveheEd4Rba8z59TN97Picw4IFKdRj4FTuoVKlvibnB2W0xV3iafPx5kkqJkdAbw/640?wx_fmt=gif趋势3:更重要的客户体验疫情后的食客用餐体验发生了巨大的变化,餐厅们都面临着时代的挑战,需要不断地优化餐厅和食客“关系”。一方面,客户对新口味、新菜单提出了更多的要求。明尼苏达州的MegaMex食品公司推出了辣椒酱“Tres Cocinas”,能够帮助厨师为墨西哥菜添加正宗风味,三种不同的辣椒酱提供不同的口感,同时能够帮助餐厅很好地节约成本、精简供应。另一方面,如何提升客户的忠诚度、粘性,尤其是快餐品牌,也是一个重要议题。例如PAR Technology为企业级餐饮品牌提供解决方案,可以实现后台到前台的整合,在餐厅的基础设施中创建出更无缝的功能整合链接,提供忠诚度和粘性解决方案,给食客们更多的全渠道体验。https://mmbiz.qpic.cn/mmbiz_gif/uziaPticffyFS50XzjhZKhRQcuIjveheEd4Rba8z59TN97Picw4IFKdRj4FTuoVKlvibnB2W0xV3iafPx5kkqJkdAbw/640?wx_fmt=gif趋势4:自动化后厨解放劳动力除了常见的送餐机器人,餐厅的新一代自动化解决方案已经可以帮助部分餐饮品牌从劳动力短缺的问题中解放出来(相关阅读),包括烹饪机器人、具有无线连接的厨房用具、自动化温度和时间的企业级烹饪管理,以及帮助调解BOH员工问题的解决方案。比如,成人鸡尾酒的高级调酒器,以及不断增长的无酒精鸡尾饮料调酒器。制造混合酒精饮料的机器人已经变得越来越复杂,新泽西州的强生零食食品公司(J&J Snack Foods Corp.)在其Icee和Slush Puppy机器的基础上推出了一系列烈酒和果香基础饮料。
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
从2020年至今,疫情加速改变了餐饮行业的发展方向和进程,外部大环境的变更让许多餐厅面临重重困难。不过令人欣慰的是,本次展会很多公司和餐饮相关从业者正在用科技让原本传统的餐饮行业逐渐焕发新生。用科技改变餐饮业,我们会一直为此不断努力。··············································
参考内容
BRITTANY MARONEY, May 25, 2022, https://punchh.com/blog/2022/05/25/nra-this-years-highlights-trends-and-must-see-booths-of-2022
Donna Berry, May 24, 2022, https://www.foodbusinessnews.net/articles/21424-nra-2022-the-trends-driving-the-restaurant-industrys-recovery
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